Why Outsource?

Corporations should out-source government relations service to PUBLiCUS because:

  1. It is able to maintain independence and objectivity when confronted with an issue;
  2. It can easily influence senior management because of its neutrality;
  3. It can reduce overhead cost since its fee is limited to professional service; hence, the company does away with expenses for salaries/wages of government relations staff;
  4. It is a specialist in government relations and lobbying is an expertise that an internal staff lacks; and
  5. It is cost effective than maintaining full-timers.

Public interest advocacies will need the expertise of professionally trained/experienced individuals in pushing particular agenda in government, both at the local and national levels. Hence, it is more cost-efficient for clients to out-source government relations service to reputable experts who understand government culture, the dynamics in institutions, the processes, and procedures involved than maintain an in-house unit that lacks the needed preparation to be effective in government relations.

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