VOX Opinion Research is one of the newest brands launched by PUBLiCUS in 2007. Using niche marketing, VOX focuses on political surveys catering to local candidates and branding surveys for national candidates. It offers both qualitative and quantitative tools for the formulation of strategic communication strategies and plans for PUBLiCUS’ clients. It has done branding surveys for national candidates, benchmark surveys for local candidates, and focus group discussions.
This service is an offshoot of PUBLiCUS experience in the 2004 and 2007 elections when scientific, timely and enhanced feedback is necessary for political strategies on branding, positioning, and targeting of campaigns for national candidates and benchmark surveys for local candidates.
It is relatively affordable as compared to other leading survey firms in the country without sacrificing quality. The value added feature is that VOX does not only present data but it connects the dots and recommends strategies to be implemented by the client’s team or organization. Since it is a service of PUBLiCUS to its clients, it is able to put together a comprehensive political plan and an appropriate communication mix.
Soon, VOX will use technologies already adapted by political consultants in advanced democracies for real-time reactions on political ads, political events, and activities.
An online media monitoring service using Ubermetrics, a German social listening tool, that provides analysis of data on a subject across social media based on virality factors. Keeps track of your market’s trending topics and reactions.
TheLOBBYiST is an online magazine or Ezine on advocacies and hot button issues of key stakeholders and decision makers in Congress, the private sector, and the diplomatic corps. Believing in people as the message, PUBLiCUS has embraced the concept of participatory engagement where “everyday people could be publishers and broadcasters and audience members.” It is composed of the following sections: Inside Congress, Life and Leisure, Columns , Citizen Journalism, and Advocate’s Desk. As a portal for advocacies and hot button issues, it uses Web2.0 in building a social web of advocates. It combines technical policy discussions, offers feedback to readers, and provides space for civil society and citizens to post their advocacies on critical policy debates.
As PUBLiCUS is a blue ocean strategy for its founders and shareholders, TheLOBBYiST is an early adopter of social media in the Philippines. Though most ad agencies in the Philippines are averse to embracing the new medium, PUBLiCUS is riding the wave of online democracies valuing participation more than the 3 P’s of marketing. TheLOBBYiST is where vote is equated to demand, where governance is real and involvement is loyalty, and loyalty is contagious.
PRISA or Political and Risk Assessment is another brand that PUBLiCUS will be launched in the second half of FY2008. Linked with our newest brand, the eMagazine or Ezine known as TheLOBBYiST, PRISA is part of its PREMIUM ACCESS. The subscribers will define their mode of access to four kinds of competitive intelligence documents: political and risk assessment, strategic intelligence, trade industry monitor, and the interactive “Ask Lobbyist” where online consultations can be made by any premium subscriber.
PRISA is a brand developed by experts of various fields with extensive experience, both internationally and locally, in national security, strategic analysis, risk management and the social science.