PUBLiCUS Asia Founder and CEO Ma. Lourdes N. Tiquia spoke before Thomasians and emphasized that in an era where alternative facts, fake news, and propaganda proliferate, sorting fake from accurate news is in the hands to readers, adding that the public need to be more critical of what they’re consuming.
Tiquia said the truth is complex and there are situations in which facts are not clear, or when there are alternative explanations that could reasonably explain a set of facts. She said that what could be fake news in one part of the world may be a taken a truth in another, vice versa.
While it is the mainstream media's role to inform the public, Tiquia said it is still necessary for the public to learn how to see the bigger picture and see the nuances of truth as media has its own way of presenting its version of truth through media framing.
Talking about the relationship between government and the media, Tiquia pointed out the rapidly growing importance of social media as a new mode of political mobilization and provided new ways to stimulate citizen engagement in political life. Communication via social media brings the government or politicians closer to the public. Social media allows politicians to communicate faster and reach citizens in a more targeted manner and vice versa, without the intermediate role of mass media. Reactions, feedback, conversations and debates are generated online as well as support and participation for offline events. Messages posted to personal networks are multiplied when shared, which allow new audiences to be reached.
With such an increasingly complex and dynamic information environment, Tiquia hope to further promote and advance information literacy so that the public can learn to approach information with a critical and questioning mind.
Below is a copy of Ms. Tiquia’s presentation on the role of the government and social media: