Saturday, 29 January 2011 00:00

Perception Analyzer In Tv5 Sona Coverage

PUBLiCUS Asia, Inc. recently utilized its Perception Analyzer (PA) technology in Focus Group Discussion (FGD) projects with TV5 during the network’s HAMON SA PAGBABAGO: Pre-SONA Debate which aired on July 24, 2011, and the live  coverage of  the State of the Nation Address (SONA) on July 25, 2011.

PUBLiCUS is one of only two owners in the country of the Perception Analyzer, an innovative combined Quantitative – Qualitative communication testing technology. It is a unique dial-based audience response system which can capture and accelerate participants’ perceptions and feelings with immediate analysis. Results can be displayed graphically in real time. It is used for any form of test material (advertising, concepts, speeches, shows, video or TV material).

In advertising research, one of the measures usefully dialed is likeability. Advertising research shows that ‘liking’ is strongly linked to receptivity to an advertisement’s message, and an important ingredient in generating ‘emotional connection’ with a brand.  The Perception Analyzer is one of the few effective ways of measuring response to continuous stimuli and has been well received by key consumer markets, ad agencies, TV companies, government agencies, political parties and candidates in the United States.

PUBLiCUS Asia Inc. is a political consulting firm established in 2003 with practice areas in the Philippines, Southeast and Central Asia.  Its core competencies are lobbying/government relations, political management, strategic communications, capacity building and competitive intelligence.






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