Friday, 14 January 2011 00:00

PUBLiCUS introduces Perception Analyzer Technology

In a bid to introduce more technology in campaigns, PUBLiCUS Asia Inc., the country’s leading lobbying and political management firm will launch next year the Perception Analyzer technology for political and commercial use.


“PUBLiCUS is known to introduce new technology or new services every election cycle but this time around, we are introducing to the Philippine market this unique tool that cuts across market, media and public opinion research; litigation and trail consulting, events & meetings and education & academic research”, according to PUBLiCUS Founder/General Manager, Malou Tiquia.

The Perception Analyzer assists in discovering what people think, get results instantly and focus one’s strategy.  It will help the user evaluate products, brands, and concepts; research appeal of television programming and advertisements; test political speeches, debates, and issue; examine the overall image of a candidate; fine tune arguments in mock trials; interact with audience members during meetings, events, and conferences; enhance ROI through increased participation and content retention and educate more effectively and conduct ground-breaking academic research.

Tiquia added that the Perception Analyzer is a breakthrough since the “very expensive surveys can actually be replaced by availing of the service since it can collect quantitative data in a qualitative environment and it is very targeted.”  Through a focus group discussion and using the technology, one can ask discrete questions, intensity scale questions and get moment-to-moment responses.  For inquiries and demos, call PUBLiCUS Asia Inc. at 6355310 or 6318825 or text via 09285052010 or email at This email address is being protected from spambots. You need JavaScript enabled to view it. .







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